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May 11, 2006
Monica Ali and Zadie Smith are in the minority, finds UK survey
While on one side there is talk of the hayday of literarture from South Asia in the US being over and whispers that South Asia as the new Japan is on its way out, pieces like this are a heartening surprise.
The Guardian tell us why the UK publishing industry should pay more attention to the "Black & Ethnic Minority", despite the fact that they represent a huge potential market (surprise surprise! that comes first) and a pool of talent.
Monica Ali and Zadie Smith are in the minority, finds survey
Michelle Pauli Wednesday May 10, 2006
The book trade is missing a trick by ignoring the potential of the black and ethnic minority (BME) market, says a new report by the Bookseller and the Arts Council.
The Books for All survey of publishers, booksellers, agents and librarians found that a "fear factor" was holding back the book trade from pursuing a growing market and a huge potential source of writing talent.
According to Samenua Sesher, director of decibel (the Arts Council initiative to promote cultural diversity within the arts): "When businesses do not pursue a market as prominent as this, there is a barrier. The fear can be of getting it wrong, of offending, or of being labelled politically correct."
While 7.9% of the UK's population is of ethnic minority origin, only 50 (1%) of this year's top 5,000 bestsellers are by BME writers, despite the high profile of award-winners Zadie Smith, Andrea Levy and Monica Ali.
The report points the finger at publishers who are reluctant to commission books targeted at an ethnic minority group or to tailor books to appeal to a specific audience.
However, publishers who responded to the survey tended to emphasise the importance of the quality of the writing above the cultural setting of a book or the author's own ethnicity.
Jason Arthur, editor of Nirpal Singh Dhaliwal's Tourism (Vintage), commented, "It's probably a lie to say that what is in an author's background has no influence. But the first consideration is always the story and how it's written. "
Another, anonymous, respondent from the publishing industry said, "Colour is a dazzling irrelevance that simply sucks up to the PC brigade. If a submission is good, it's good".
The report is critical of the lack of monitoring that takes place in the publishing process, with 58% of publishers unsure whether the number of submissions received from BME authors has risen, fallen or stayed the same during the past year, but acknowledges that accusations of tokenism can also be damaging.
"There is obviously a wealth of excellent Asian writers out there," said Poorna Shetty, editor of Asiana magazine, "but, inevitably, there are some books that get published because of the ethnic tag, rather than because they're actually great books."
Booksellers do not get off the hook either. The report says that it is surprising how few bookshop promotions are designed to appeal to specific groups, given that BME readers appear to be an active group of book buyers.
The majority of bookshops ran no such promotions last year, nor did they run any events with a BME author. Fewer than one in five bookshops has a dedicated section for black and ethnic minority customers. The result is that these customers are turning to online shopping. "There is a much stronger network of black writers in America than there is here. I buy these books online," said one member of the survey's focus group.
In contrast to bookshops, libraries are more directly in touch with black and ethnic minority readers than much of the rest of the book trade. Levels of library use by these readers broadly reflect the composition of the UK population as a whole.
Books for All is the second report commissioned by decibel and the Bookseller. The first, In Full Colour, in 2004, looked at the under-representation of BME groups in the publishing industry. Decibel has also initiated a British Book award, or Nibbie, given to the African, Caribbean or Asian writer who is deemed to have made the greatest contribution towards literature during the past year. This year's decibel Nibbie was won by Diana Evans for 26a.
Courtesy the Guradian Unlimited
Posted by Sumita Sheth at May 11, 2006 04:27 PM
Comments
Hi there,
The quote that was used in the Guardian article was incorrect: i.e, the 'publishers publish a pile of crap' comment. It is very negative and insinuates that I am saying Asian literature is bad. This is not what I mean at all. The Guardian have now changed the quote to what I originally said, can I please, please ask if you'd be able to update this article to the correct one?
I'd really appreciate it.
Many thanks
Posted by: Poorna Shetty
at May 22, 2006 10:40 AM
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